Wednesday, November 4, 2009

AT&T Sues Verizon over "There's a Map for That" Ad

If you read this earlier post, which included Verizon's clever "There's a Map for That" Ad and a detailed explanation as to why AT&T sucks, then you'll probably smile at the recent news that AT&T is suing Verizon because stupid people are being duped into believing that no phone service exists in the vast white expanses on AT&T's barren 3G map:

The ad focuses on 3G coverage; with a discussion of Verizon's various 3G services including video.  But AT&T believes people are being deliberately led to think that in the white spaces, there's no AT&T phone service at all. Here's the accusation:
"Consumers are interpreting the white or blank space on the maps to mean that AT&T customers who are not in an AT&T "3G" coverage area have no wireless coverage whatsoever, and therefore have no ability to use their wireless devices for any purposes in vast areas of the country. This interpretation is not surprising as Verizon, in its own coverage maps, uses white space to inform customers that no coverage of any kind exists."
Simply put, AT&T's case is absurd.  The ad does use some technical jargon that might confuse some, but those are the same people who watch Glenn Beck and believe that that the moon landing was faked on a Hollywood sound stage.  So for all whose IQ's don't fall under the bell curve the especially astute viewers, the ad pretty clearly concerns 3G.

My advice?  Spend money improving your shitty 3G network and not on frivolous lawsuits... unless you want to be compared to this guy:

[Link: Gizmodo]

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