As a brand, the W chain of boutique hotels has practically claimed the concept of luxury to be its own; turning their properties into - must-do destinations for the hip, famous and wealthy. Just the mention of a new W property going under construction creates an immediate buzz that few other international brands could generate.
The latest W, and quite possibly the jewel in W's empire - is the newly opened W Retreat & Spa in Fesdu Island, Maldives. Already critics and patrons seem to agree its as close to paradise as you'll find on earth; a luxury playground whose physical beauty is almost overwhelming, where guests are totally indulged on every level.
The W experience begins even before you even arrive. Male airport boasts a chic W operated transfer lounge, where guests are greeted with all the modern conveniences of a big city airport - drinks, food, magazines, plasma TV and internet. It's here that new arrivals are supplied with a W kit before boarding the seaplane to W's private island.
...I bet that kit includes some Grey Poupon
[Link: TheCoolHunter]
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