Giorgio Borruso Design of Marina Del Rey,
California, designed the new airy and fluid headquarters for Milano’s Fornari SpA (Fornari Group). Located in the Navigli section of Milan, the 35,000 square-foot building was converted from the historic porcelain workshop of the centuries-old Richard Ginori brand.
The Fornari family’s road to fashion fame started in the mid 1940s from footwear manufacturing. It entered the fashion apparel business in 1998 and has since flourished in other fashion, design and lifestyle brands, including the Fornarina fashion concept stores across Europe and the U.S.
The main entrance of the headquarters on Via Morimondo opens to a space lit by color-changing LED lights that seems to suck the visitor gently into the reception area. The open space is flexible, airy and fluid with rounded corners, curved edges, transparent partitions and unexpected waves of color. The hard and exposed concrete floors and steel structure contrast beautifully with the wavy feel of the new walls, partitions and staircase.
[Link: TheCoolHunter]
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