Congratulations Los + Zero Gravity (Mixtape)

Like many gems in the hip hop game, Los has perpetually existed under most people's radar.  And for longtime Los fans, it has been frustrating to see Los constantly slept on.  Blame the industry heads who care more about ringtone and iTunes single sales than lyrics and overall quality.  Blame Los' PR team.  Or just blame the kid next to you still listening to "Sexy Bitch."

Whatever the reason, things are finally looking up.  Los got a post on 2dopeboyz, which is one of the most popular (and my favorite) hip hop blogs on the net.  First for his video for "Angel":


Los "Angel" from john colombo on Vimeo.

And then for his new mixtape, Zero Gravity, which dropped today and can be downloaded below.

This is actually a big deal.  Music blogs have become the all-important messenger between record companies and consumers ever since the advent of illegal downloading and unintentional leaking.  In other words, record companies have accepted that their intellectual property will inevitably be leaked and downloaded and have adjusted their marketing plan accordingly.

The plan now is to send singles to popular music blogs who will post them for download.  These singles are like teasers for the actual album.  If the single is hot, record labels will then drop the album shortly after; hoping the sudden success of the artist's single will translate into album sales.  Or at least ringtone and iTunes sales (as aforementioned).


So what does this have to do with Los?  He's simply getting some shine in a major way.  The mixtape is free, but the sales plan for mixtapes is no different.  The overall goal is exposure, and Los is certainly enjoying that if he made it on the Dopehouse.  Props to Los & Co... it's been a long time coming.

DOWNLOAD: Los- Zero Gravity (mixtape) [usershare]